Homegrown all-natural skincare company Quite Frankly sets sights on tapping into overseas beauty market

STEPHANIE BENNETT, The Courier-Mail
April 20, 2018 9:01pm

A HOMEGROWN all-natural skincare and makeup range is setting its sights on tapping into the lucrative overseas beauty market.

Brisbane-based company Quite Frankly uses 100 per cent natural ingredients, and the unisex products have developed a strong local following.

Founder Samantha Marsh was studying a Bachelor of Health Science when she began researching the ingredients which are contained in many common beauty products.

“I began putting my skincare and makeup under the microscope and what I saw I found quite disturbing,” she said.

“I truly felt like the rug had been pulled out from under me.

“I started searching all of the ingredients and I decided I was going to formulate a brand that was truly all natural.”

It was then Ms Marsh began working with a local pharmacist to develop her own brand, and went on to develop a range of products, including cleansers, creams, oils and a makeup range.

“As the name suggests, we are upfront, transparent and actively encourage our customers to look up our ingredients list,” she said.

“What you are putting on your skin is really so important, it’s your largest organ.”

Recently Ms Marsh has been having discussions with national export body Austrade regarding plans to expand overseas in the future.

Quite Frankly also picked up several nods at the Beauty Shortlist Awards.

“My family have always had different businesses, it’s in my blood,” she said.

“The business is growing positively every year, and we’re always expanding different avenues.

“One of the highlights for me has been watching the brand grow, and seeing that the more I put in, the more I get out.

“I have learnt so much in the past eight years.”

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