“I’d mistaken beautiful packaging and prestigious branding for quality and I literally felt the rug had been pulled from beneath my feet.”
“I couldn’t look at my once loved European beauty brands and perfumes in the same way.”
Ms Marsh then undertook additional study into natural product formulations as she set out to create a range that ticked three key boxes; it had to be luxurious, completely natural and effective.
Initially, Ms Marsh began her research by identifying the key high-efficacy ingredients contained within beauty products and finding natural alternatives in order to produce a range of skin care, hair care and mineral make-up.
“I have alternative ingredients to SLSs and SLESs that still allow our cleanser to foam, I found plant-based and natural alternatives to endocrine-disrupting preservatives, I retreated to essential oils to create sophisticated, yet natural scents and I worked with a combination of gorgeous oils to replace the velvety smoothness of silicone, which clogs pores,” she said.
“Growing up, I spent a lot of my time with my grandmother who migrated from Poland and was a great advocate for natural remedies and was always making elixirs for our ailments, so I already had the seeds of interest in health.”
“I know I really stretched and challenged my compounders, but I know Quite Frankly Natural formulations are exceptional, unique and deliver on their promises.”
“There’s absolutely no green-washing in any of our marketing material – each and every ingredient is natural and serves a purpose.”
“Just as our name suggests, we’re upfront and transparent, in fact, we actively encourage customers to look up our ingredients.”
But Ms Marsh did not stop once she’d perfected the formulations, she was determined to also recreate a luxurious beauty experience – an essential part of which included, beauty shelf-worthy packaging.
“I spent a year in Italy living near Cinque Terre during my late teens and it left its mark in the form of my appreciation for all things beautiful,” she explained.
“I wanted to keep the beauty in my beauty products, as ultimately my customers are both conscious and stylish.”